Nokia Music Store, a part of the new Ovi portal by Nokia, was launched this week in London. The top brass of Nokia participated in the media happening around the new mobile content portal.

With a single account, customers can access the Nokia Music Store via their desktop computer or directly from optimized Nokia devices including the Nokia N81 and Nokia N95 8GB that were announced on the same day.

The service allows customers to browse for new music, get recommendations or search for favorite artists, songs or albums. Track can be added to a wishlist to buy later or purchased immediately for download to mobile phone without having to download the same song again on the computer.

The purchased songs can be transferred via a PC to compatible Nokia devices, including the Nokia 5310 XpressMusic and Nokia 5610 XpressMusic. There are several payment options, including credit cards, PayPal and pre-paid vouchers.

The Nokia Music Store is opening across key European markets this fall with additional stores in Europe and Asia opening over the coming months. Individual tracks will cost EUR 1.00 and albums from EUR 10.00, with a monthly subscription for PC streaming for EUR 10.00.